Rula
"A platform connecting users with therapists and mental health experts."
6
creators
26
total mentions
Snapshot
Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by Sibling Rivalry on Jul 2025 — 13mo ago
Best deal available
convenient therapy that’s covered by insurance
via Overthink
Category reach
Niche — concentrated in 3 categories
Creators who rep Rula
Competitive landscape
Real brands closest to Rula by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Grow Therapy | 13 | 0% |
| BetterHelp | 98 | 0% |
| Calmerry | 1 | 0% |
| Mentoga | 1 | 0% |
| Alma | 3 | 0% |
The real story
👀 Smaller creators were talking about this 251 days before larger ones
Based on 26 mentions across 6 creators · Strong evidence
Top creators
Overthink
6× · Last mentioned 3d ago — ongoing since 3mo ago
Sibling Rivalry
6× · Last mentioned 1w ago — ongoing since 13mo ago
So True with Caleb Hearon
5× · Last mentioned 1w ago — ongoing since 5mo ago
True Crime Obsessed
5× · Last mentioned 3w ago — ongoing since 4mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
2
macro
1
mega
Longest partnerships on record