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Warby Parker

Warby Parker

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"An eyewear company offering glasses, sunglasses, and eye exams."

33

creators

81

total mentions

TTO Intelligence

Snapshot

Creator activity down 12% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

14 this month

This monthChange
Mentions14-12%
Creators8-20%
New creators3—
Unpaid mentions0—
Paid partnerships14-12%
👀

First mentioned by Cohesive Home Podcast : Minimalism | Families | Adventure | Intentional Living on Jan 2019 — 94mo ago

Best deal available

Buy one pair of glasses and get 20% off any additional pairs.

via Brooke and Connor Make A Podcast

Get deal →
🔍

Frequently co-sponsored with

Brands sharing 3+ real creators with Warby Parker

Category reach

Cross-audience — reaches creators in 8 different categories

Tech · 2Finance · 3Health · 2Lifestyle · 11Education · 3Gaming · 1Beauty · 2Food · 2

Products by Warby Parker

Creators who rep Warby Parker

The real story

Organic vs sponsored0% organic

🆕 3 creators discussed this for the first time this month

📊 Being discussed by 11 mid-size, 11 major creators

🎟 4 active creator codes right now

💼 14 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 81 mentions across 33 creators · Strong evidence

Top creators

B

Brooke and Connor Make A Podcast

8× · Last mentioned 2w ago — ongoing since 7mo ago

B

Book Riot - The Podcast

8× · Last mentioned 1w ago — ongoing since 1mo ago

T

The Kristian Harloff Show

7× · Last mentioned 4d ago — ongoing since 1mo ago

P

Public Figures

6× · Last mentioned 1w ago — ongoing since 6mo ago

Platform fingerprint

YT · 22 creators
47 paid
Pod · 10 creators
33 paid
News · 1 creators
1 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

10

macro

1

mega

11

Longest partnerships on record

20192.7 yrs2026
20191.8 yrs2026
Lance Hedrickpaid only
20191.3 yrs2026
20191.3 yrs2026
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