Warby Parker
"An eyewear company offering glasses, sunglasses, and eye exams."
13
creators
28
total mentions
Snapshot
Creator activity down 75% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by wavywebsurf on Dec 2022 — 46mo ago
Best deal available
buy one pair of glasses and get 20% off any additional pairs
via CreepCast
Frequently co-sponsored with
Brands sharing 3+ real creators with Warby Parker
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Warby Parker
Competitive landscape
Real brands closest to Warby Parker by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Pair Eyewear | 4 | 0% |
| Optical Studio | 1 | 0% |
| GlassesUSA | 1 | 0% |
| Olivier Peoples | 1 | 100% |
| Heat Wave Visual | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 5 mid-size, 4 major creators
Based on 28 mentions across 13 creators · Strong evidence
Top creators
CreepCast
6× · Last mentioned 1mo ago — ongoing since 7mo ago
Public Figures
5× · Last mentioned 1mo ago — ongoing since 5mo ago
So True with Caleb Hearon
3× · Last mentioned 1w ago — ongoing since 16mo ago
Dear Shandy
3× · Last mentioned 2w ago — ongoing since 2mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
4
macro
1
mega
4
Longest partnerships on record