"A hair growth supplement."
8
creators
49
total mentions
Snapshot
Creator activity up 650% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Nutrafol regularly with no commercial relationship at all.
Mention activity, last 90 days
30 this month ↑
First mentioned by AllyiahsFace on Jan 2024 — 32mo ago
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via The Sarah Fraser Show
💚 Creators who genuinely love Nutrafol
"I took Nutrafol and saw so many good benefits. I really need to start taking it again."
Last mentioned 3mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Nutrafol
1 creators already love Nutrafol
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Hyram | 1 mention |
Competitive landscape
Real brands closest to Nutrafol by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Bontress | 1 | 0% |
| Nioxin | 1 | 0% |
| Neutrifull | 1 | 100% |
| BeBodywise | 1 | 0% |
| OGX | 2 | 0% |
The real story
📈 Mentions up 650% in the last 30 days (30 vs 4)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 859 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
🎟 5 active creator codes right now
💼 30 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 49 mentions across 8 creators · Strong evidence
Top creators
The Sarah Fraser Show
27× · Last mentioned Yesterday — ongoing since 4w ago
Breaking Beauty Podcast
7× · Last mentioned 1w ago — ongoing since 4mo ago
STASSI with Tay
5× · Last mentioned 5d ago — ongoing since 4mo ago
AllyiahsFace
3× · Last mentioned 1w ago — ongoing since 32mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record