"A haircare brand offering a variety of products for hair health."
6
creators
14
total mentions
Snapshot
6 creators have covered OUAI so far. 1 creator talks about OUAI regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by AllyiahsFace on Jan 2024 — 32mo ago
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via Michelle Phan
💚 Creators who genuinely love OUAI
"I use Ouai because you recommended it and it was a huge game changer."
Last mentioned 2w agoCreators who rep OUAI
1 creators already love OUAI
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Abbey Yung | 1 mention |
Competitive landscape
Real brands closest to OUAI by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hair Story | 1 | 0% |
| Najeau | 1 | 100% |
| L’Oréal Paris | 4 | 33.3% |
| K18 | 6 | 0% |
| L’Oréal | 1 | 0% |
The real story
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 1 smaller, 4 mid-size, 1 major creators
🎟 1 active creator code right now
Based on 14 mentions across 6 creators · Moderate evidence
Top creators
Michelle Phan
3× · Last mentioned 2w ago — ongoing since 23mo ago
AllyiahsFace
2× · Last mentioned 1w ago — ongoing since 32mo ago
Katrina West
Last mentioned 5d ago
Abbey Yung
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
3
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record