"A hair care brand known for its wide range of shampoos and conditioners."
7
creators
8
total mentions
Snapshot
with unpaid discussion outpacing paid growth. 2 creators talk about L’Oréal regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by Iman & Stephon Forever on May 2024 — 29mo ago
💚 Creators who genuinely love L’Oréal
"I still to this day believe that the L’Oréal Infallible Pro Glow foundation is the best! It just gives the ski…"
Last mentioned 2w agoCategory reach
Niche — concentrated in 2 categories
Creators who rep L’Oréal
2 creators already love L’Oréal
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Hannah Daniel | 1 mention |
| Beautiful and Bothered Podcast | 1 mention |
The real story
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 358 days before larger ones
📊 Being discussed by 3 smaller, 2 mid-size, 2 major creators
Based on 8 mentions across 7 creators · Moderate evidence
Top creators
ZolieSkinClinic
2× · Last mentioned 1mo ago — ongoing since 6mo ago
YouTube For Business
Last mentioned 3d ago
Iman & Stephon Forever
Last mentioned 1mo ago
Jan Angelo
Last mentioned 4w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
3
mid
1
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record