Olaplex
"A hair care brand known for its bond-building treatments."
6
creators
6
total mentions
Snapshot
Creator activity down 50% over the last 30 days.
Mention activity, last 90 days
1 this month
First mentioned by annika's leaf on Apr 2025 — 17mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep Olaplex
Competitive landscape
Real brands closest to Olaplex by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Pureology | 2 | 0% |
| Elvive | 1 | 100% |
| L'Oreal Professionnel | 1 | 0% |
| L’Oréal | 1 | 0% |
| L'Oréal Professionnel | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 2 mid-size, 3 major creators
Based on 6 mentions across 6 creators · Moderate evidence
Top creators
blogilates
Last mentioned 2d ago
Annemarie My Fashion Life
Last mentioned 1mo ago
AllyiahsFace
Last mentioned 1w ago
ZolieSkinClinic
Last mentioned 6d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
1
macro
1
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record