Olaplex
"A hair care brand known for its bond-building treatments."
21
creators
23
total mentions
Snapshot
Creator activity down 60% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 4 creators talk about Olaplex regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by EverSoGorgeous on Oct 2019 — 85mo ago
💚 Creators who genuinely love Olaplex
Frequently co-sponsored with
Brands sharing 3+ real creators with Olaplex
Category reach
Cross-audience — reaches creators in 4 different categories
Products by Olaplex
Creators who rep Olaplex
4 creators already love Olaplex
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+ | 1 mention |
| Khushi Malhotra | 1 mention |
| Doctor Zak | 1 mention |
| Jess Delight | 1 mention |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1993 days before larger ones
📊 Being discussed by 3 smaller, 8 mid-size, 6 major creators
Based on 23 mentions across 21 creators · Strong evidence
Top creators
Beauty Cosmetics
2× · Last mentioned 1mo ago — ongoing since 4mo ago
Allie Ross
2× · Last mentioned 1w ago — ongoing since 3w ago
Kayla Ryan
Last mentioned 1w ago
AllyiahsFace
Last mentioned 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
3
mid
4
macro
4
mega
6
Grassroots reach — bottoms up, not top down
Longest partnerships on record