"A clean foundation that provides coverage and hydration."
7
creators
8
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Tati on Oct 2025 — 11mo ago
Best deal available
null
via Nina Ubhi
Category reach
Niche — concentrated in 1 category
Creators who rep ILIA
Competitive landscape
Real brands closest to ILIA by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Ilia Beauty | 1 | 0% |
| Illamasqua | 2 | 0% |
| LUNA | 1 | 0% |
| Illiyoon | 2 | 0% |
| Haus Labs | 4 | 41.7% |
The real story
💚 Tati kept recommending this after the paid deal ended
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 4 mid-size, 2 major creators
Based on 8 mentions across 7 creators · Moderate evidence
Top creators
Nina Ubhi
Last mentioned 1w ago
Michelle Choi
Last mentioned 2w ago
Abbey Yung
Last mentioned 2w ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
1
macro
3
mega
2
Longest partnerships on record