NIVEA
"A lightweight Japanese sunscreen with a cooling effect."
5
creators
6
total mentions
Snapshot
Creator activity down 50% over the last 30 days. 2 creators talk about NIVEA regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Zabrena on Apr 2014 — 151mo ago
💚 Creators who genuinely love NIVEA
"Nivea UV Deep Protect & Care Essence. This is Japanese. It is really lightweight and has a cooling feel when y…"
Last mentioned 2mo ago"the product is the Nivea cream this is so light compact easy to just throw in your bag and go"
Not mentioned recently — last seen 151mo agoCreators who rep NIVEA
2 creators already love NIVEA
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Lab Muffin Beauty Science | 1 mention |
| Zabrena | 1 mention |
Competitive landscape
Real brands closest to NIVEA by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Purple Sunscreen | 1 | 0% |
| numbuzin | 2 | 13.3% |
| Beauty Of Joseon | 7 | 15% |
| Haruharu | 1 | 0% |
| Dot & Key | 5 | 11.1% |
The real story
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 4 mid-size creators
Based on 6 mentions across 5 creators · Moderate evidence
Top creators
ET BrandEquity
2× · Last mentioned 2w ago — ongoing since 1mo ago
Lab Muffin Beauty Science
Last mentioned 2mo ago
Ishani Mitra
Last mentioned 1w ago
Preeti Sarma
Not mentioned recently — last seen 55mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
3
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record