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First mentioned by Insider Beauty on Aug 2022 — 49mo ago
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Products by McCormick
Creators who rep McCormick
Competitive landscape
Real brands closest to McCormick by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Mad Micas | 1 | 0% |
| M&M's | 1 | 0% |
| Half Magic | 3 | 40% |
| KimChi Chic | 1 | 0% |
| KimChi Chic Beauty | 1 | 0% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record