"A luxury cosmetics brand."
10
creators
48
total mentions
Snapshot
Creator activity up 500% over the last 30 days. 1 creator talks about Hourglass regularly with no commercial relationship at all.
Mention activity, last 90 days
12 this month ↑
First mentioned by PONY Syndrome on Oct 2021 — 61mo ago
Best deal available
null
via Nina Ubhi
💚 Creators who genuinely love Hourglass
"I love By Terry Brightening Serum it is really good also that Hourglass trio! ♥️"
Last mentioned 1mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Hourglass
Category reach
Niche — concentrated in 3 categories
Products by Hourglass
Creators who rep Hourglass
1 creators already love Hourglass
Genuinely, exclusively unpaid mentions — no code or link ever attached
| spencer barbosa | 1 mention |
The real story
💚 Flaawsome Talk with Kjersti Flaa, Nina Ubhi +2 more kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📈 Mentions up 500% in the last 30 days (12 vs 2)
📊 Being discussed by 2 smaller, 2 mid-size, 4 major creators
Based on 48 mentions across 10 creators · Strong evidence
Top creators
Flaawsome Talk with Kjersti Flaa
13× · Last mentioned 5d ago — ongoing since 1mo ago
Nina Ubhi
13× · Last mentioned 1mo ago — ongoing since 7mo ago
Luxury Minimalism
7× · Last mentioned 1mo ago — ongoing since 48mo ago
Vincent Oquendo
5× · Last mentioned 1mo ago — ongoing since 18mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
2
mid
1
macro
1
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record