Gusto
Lifestyle
Visit brand ↗"Online payroll and benefits software for small businesses"
10
creators
24
total mentions
Snapshot
Creator activity up 17% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
7 this month ↑
First mentioned by The Tim Ferriss Show on Mar 2026 — 6mo ago
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via The Iced Coffee Hour
Frequently co-sponsored with
Brands sharing 3+ real creators with Gusto
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Gusto
Competitive landscape
Real brands closest to Gusto by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Sage | 3 | 0% |
| FreshBooks | 3 | 0% |
| QuickBooks Online | 3 | 0% |
| Xero | 5 | 0% |
| Tanda | 1 | 0% |
The real story
📈 Mentions up 17% in the last 30 days (7 vs 6)
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 1 mid-size, 1 major creators
💼 7 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 24 mentions across 10 creators · Strong evidence
Top creators
The Iced Coffee Hour
6× · Last mentioned 1w ago — ongoing since 3mo ago
True Crime Obsessed
5× · Last mentioned 2w ago — ongoing since 4mo ago
Money For Couples with Ramit Sethi
3× · Last mentioned 1w ago — ongoing since 2mo ago
The Tim Ferriss Show
3× · Last mentioned 1w ago — ongoing since 6mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record