Gusto
Lifestyle
Visit brand ↗"Online payroll and benefits software for small businesses"
16
creators
52
total mentions
Snapshot
Creator activity up 20% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
12 this month ↑
First mentioned by Roberto Blake on Feb 2024 — 33mo ago
Best deal available
FREE for 3 months
via The Iced Coffee Hour
Frequently co-sponsored with
Brands sharing 3+ real creators with Gusto
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Gusto
The real story
📈 Mentions up 20% in the last 30 days (12 vs 10)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 840 days before larger ones
📊 Being discussed by 2 mid-size, 5 major creators
🎟 1 active creator code right now
💼 12 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 52 mentions across 16 creators · Strong evidence
Top creators
The Iced Coffee Hour
8× · Last mentioned 1w ago — ongoing since 5mo ago
True Crime Obsessed
8× · Last mentioned Today — ongoing since 6mo ago
The Tim Dillon Show
7× · Last mentioned 3w ago — ongoing since 8mo ago
Intelligent Machines (Audio)
5× · Last mentioned Yesterday — ongoing since 4mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
2
mega
5
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record