Monarch
"A personal finance app for budgeting and tracking expenses."
25
creators
196
total mentions
Snapshot
Creator activity down 44% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
23 this month
First mentioned by Jacob Wade (Roadmap Money) on Nov 2023 — 34mo ago
Best deal available
50% Off Your First Year
via BiggerPockets Money
Frequently co-sponsored with
Brands sharing 3+ real creators with Monarch
Category reach
Cross-audience — reaches creators in 6 different categories
Products by Monarch
Creators who rep Monarch
Competitive landscape
Real brands closest to Monarch by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Monarch Money | 6 | 0% |
| Lunch Money | 2 | 0% |
| Quicken | 1 | 0% |
| Empower | 3 | 0% |
| Gustave | 1 | 0% |
The real story
💚 The Financial Diet kept recommending this after the paid deal ended
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 712 days before larger ones
📊 Being discussed by 1 smaller, 9 mid-size, 7 major creators
🎟 22 active creator codes right now
💼 23 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 150 mentions across 25 creators · Strong evidence
Top creators
BiggerPockets Money
55× · Last mentioned 2d ago — ongoing since 10mo ago
Tae Kim - Financial Tortoise
48× · Last mentioned 1mo ago — ongoing since 21mo ago
The Financial Diet
27× · Last mentioned 1w ago — ongoing since 10mo ago
languagejones
7× · Last mentioned 2w ago — ongoing since 4mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
7
macro
2
mega
7
Grassroots reach — bottoms up, not top down
Longest partnerships on record