Tech
"A hiring site that connects employers with job seekers."
15
creators
28
total mentions
Snapshot
Creator activity down 82% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by TWiT Throwback (Audio) on Aug 2016 — 122mo ago
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via True Crime Obsessed
Frequently co-sponsored with
Brands sharing 3+ real creators with ZipRecruiter
Category reach
Niche — concentrated in 3 categories
Creators who rep ZipRecruiter
Competitive landscape
Real brands closest to ZipRecruiter by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| LinkedIn Jobs | 1 | 0% |
| Indeed | 7 | 0% |
| Kickresume | 2 | 0% |
| Hirect | 1 | 0% |
| Hireflow | 1 | 100% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 495 days before larger ones
🎟 3 active creator codes right now
Based on 28 mentions across 15 creators · Strong evidence
Top creators
True Crime Obsessed
5× · Last mentioned 1mo ago — ongoing since 5mo ago
The Iced Coffee Hour
4× · Last mentioned 2w ago — ongoing since 4mo ago
TWiT Throwback (Audio)
3× · Last mentioned 2w ago — ongoing since 122mo ago
TWiT Throwback (Video)
3× · Last mentioned 2w ago — ongoing since 122mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
8
Single tier — one or two large creator deals
Longest partnerships on record