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Ethos

Ethos

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"A life insurance provider that offers quick coverage options."

31

creators

78

total mentions

TTO Intelligence

Snapshot

Creator activity up 144% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

22 this month ↑

This monthChange
Mentions22+144%
Creators15+88%
New creators7—
Unpaid mentions0—
Paid partnerships22+144%
👀

First mentioned by Jaclyn Brooke on Aug 2024 — 26mo ago

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Frequently co-sponsored with

Brands sharing 3+ real creators with Ethos

Category reach

Cross-audience — reaches creators in 6 different categories

Tech · 1Finance · 5Health · 1Lifestyle · 8Education · 3Gaming · 1BeautyFood

Creators who rep Ethos

The real story

Organic vs sponsored0% organic

📈 Mentions up 144% in the last 30 days (22 vs 9)

🆕 7 creators discussed this for the first time this month

👀 Smaller creators were talking about this 518 days before larger ones

📊 Being discussed by 3 mid-size, 17 major creators

🎟 1 active creator code right now

💼 22 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 78 mentions across 31 creators · Strong evidence

Top creators

T

The Tim Dillon Show

12× · Last mentioned 3w ago — ongoing since 13mo ago

C

Candace Owens

9× · Last mentioned 2mo ago — ongoing since 7mo ago

T

The Iced Coffee Hour

6× · Last mentioned 2w ago — ongoing since 5mo ago

T

Tucker Carlson

6× · Last mentioned 5d ago — ongoing since 3mo ago

Platform fingerprint

YT · 19 creators
48 paid
Pod · 13 creators
30 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

1

macro

2

mega

17

Longest partnerships on record

Jaclyn Brookepaid only
20242 yrs2026
20241 yrs2026
Theo Vonpaid only
2024212 days2026
Candace Owenspaid only
2024160 days2026
2024144 days2026
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