Ethos
"A life insurance provider that offers quick coverage options."
15
creators
31
total mentions
Snapshot
Creator activity down 62% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
5 this month
First mentioned by Jaclyn Brooke on Aug 2024 — 25mo ago
Best deal available
Get up to $3 million in coverage in as little as 10 minutes
via Candace Owens
Frequently co-sponsored with
Brands sharing 3+ real creators with Ethos
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Ethos
Competitive landscape
Real brands closest to Ethos by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Ethos Life Insurance | 1 | 0% |
| ImaLiLife | 1 | 0% |
| I Am A Life | 1 | 0% |
| Ima Life | 1 | 0% |
| Max Life Insurance | 1 | 0% |
The real story
🆕 3 creators discussed this for the first time this month
👀 Smaller creators were talking about this 518 days before larger ones
📊 Being discussed by 1 mid-size, 9 major creators
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 31 mentions across 15 creators · Strong evidence
Top creators
Candace Owens
9× · Last mentioned 2w ago — ongoing since 5mo ago
The Iced Coffee Hour
5× · Last mentioned 2w ago — ongoing since 3mo ago
Tucker Carlson
4× · Last mentioned 1mo ago — ongoing since 2mo ago
True Crime Obsessed
2× · Last mentioned 1w ago — ongoing since 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
9
Longest partnerships on record