DraftKings
"A sports betting and fantasy sports platform."
25
creators
127
total mentions
Snapshot
Creator activity up 53% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
26 this month ↑
First mentioned by JxmyHighroller on Mar 2022 — 54mo ago
Best deal available
Bonus issued as 1 ticket to NFL Best Ball $20M Headliner Contest.
via Sal Vetri
Frequently co-sponsored with
Brands sharing 3+ real creators with DraftKings
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep DraftKings
Competitive landscape
Real brands closest to DraftKings by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| DraftKings Casino | 1 | 0% |
| DraftKings Predictions | 1 | 0% |
| FanDuel | 3 | 0% |
| Underdog | 4 | 0% |
| Underdog Sports | 1 | 0% |
The real story
📈 Mentions up 53% in the last 30 days (26 vs 17)
🆕 7 creators discussed this for the first time this month
👀 Smaller creators were talking about this 170 days before larger ones
📊 Being discussed by 2 mid-size, 17 major creators
🎟 17 active creator codes right now
💼 26 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 127 mentions across 25 creators · Strong evidence
Top creators
Sal Vetri
23× · Last mentioned 4d ago — ongoing since 11mo ago
Beers, Business, and Balls
17× · Last mentioned 6d ago — ongoing since 37mo ago
JxmyHighroller
16× · Last mentioned 2w ago — ongoing since 54mo ago
Bob Does Sports
11× · Last mentioned 4d ago — ongoing since 28mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
17
Longest partnerships on record