DraftKings
"A sports betting and fantasy sports platform."
45
creators
195
total mentions
Snapshot
Creator activity down 74% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
10 this month
First mentioned by Epic Meal Time on Oct 2020 — 73mo ago
Best deal available
Bonus issued as 1 ticket to NFL Best Ball $20M Headliner Contest.
via Sal Vetri
Frequently co-sponsored with
Brands sharing 3+ real creators with DraftKings
Category reach
Cross-audience — reaches creators in 6 different categories
Products by DraftKings
Creators who rep DraftKings
The real story
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 3 mid-size, 30 major creators
🎟 27 active creator codes right now
💼 10 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 150 mentions across 45 creators · Strong evidence
Top creators
Sal Vetri
23× · Last mentioned 1mo ago — ongoing since 13mo ago
PowerfulJRE
18× · Last mentioned 1w ago — ongoing since 9mo ago
Beers, Business, and Balls
17× · Last mentioned 1mo ago — ongoing since 38mo ago
JxmyHighroller
16× · Last mentioned 1mo ago — ongoing since 56mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
2
macro
1
mega
30
Longest partnerships on record