Whatnot
"An online marketplace for buying and selling collectibles."
50
creators
115
total mentions
Snapshot
Creator activity down 44% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
14 this month
First mentioned by Tales from the Flipside: Comics, Collectibles and Pop Culture on Feb 2022 — 55mo ago
Best deal available
$15 Credit
via HopeScope
Frequently co-sponsored with
Brands sharing 3+ real creators with Whatnot
Category reach
Cross-audience — reaches creators in 5 different categories
Creators who rep Whatnot
Competitive landscape
Real brands closest to Whatnot by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Liquid MarketPlace | 1 | 0% |
| NFT.com | 1 | 0% |
| ComicBook.com | 1 | 0% |
| Playerok | 1 | 0% |
| Show.Z Store | 1 | 0% |
The real story
🆕 6 creators discussed this for the first time this month
📊 Being discussed by 11 mid-size, 34 major creators
🎟 1 active creator code right now
💼 14 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 135 mentions across 50 creators · Strong evidence
Top creators
HopeScope
32× · Last mentioned 1mo ago — ongoing since 30mo ago
Tolarian Community College
7× · Last mentioned 2w ago — ongoing since 6mo ago
MandRproductions
6× · Last mentioned 1mo ago — ongoing since 9mo ago
Mia Maples
5× · Last mentioned 2w ago — ongoing since 9mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
5
macro
7
mega
51
Grassroots reach — bottoms up, not top down
Longest partnerships on record