Whatnot
"An online marketplace for buying and selling collectibles."
50
creators
311
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
36 this month ↑
First mentioned by Tales from the Flipside: Comics, Collectibles and Pop Culture on Feb 2022 — 57mo ago
Best deal available
$15 to spend
via Texas Gal Treasures
Frequently co-sponsored with
Brands sharing 3+ real creators with Whatnot
Category reach
Cross-audience — reaches creators in 8 different categories
Creators who rep Whatnot
The real story
🆕 8 creators discussed this for the first time this month
👀 Smaller creators were talking about this 713 days before larger ones
📊 Being discussed by 3 smaller, 13 mid-size, 24 major creators
🎟 2 active creator codes right now
💼 36 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 150 mentions across 50 creators · Strong evidence
Top creators
Texas Gal Treasures
48× · Last mentioned 3w ago — ongoing since 17mo ago
Treasure Hunting With Jebus
35× · Last mentioned 1mo ago — ongoing since 12mo ago
HopeScope
32× · Last mentioned 2mo ago — ongoing since 32mo ago
Rebekah Allison
29× · Last mentioned 1mo ago — ongoing since 19mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
5
mid
14
macro
10
mega
84
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record