HelloFresh
"A meal kit delivery service providing fresh ingredients and recipes."
50
creators
103
total mentions
Snapshot
Creator activity down 12% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
7 this month
First mentioned by David Laid on Jun 2019 — 87mo ago
Best deal available
Get a FREE Caraway Food Storage Set with your 3rd box for a limited time.
via Danielle Kirsty
Frequently co-sponsored with
Brands sharing 3+ real creators with HelloFresh
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep HelloFresh
Competitive landscape
Real brands closest to HelloFresh by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hello Fresh | 1 | 0% |
| Fresh Prep | 1 | 100% |
| Home Chef | 7 | 0% |
| Green Chef | 9 | 0% |
| Factor | 95 | 0% |
The real story
🆕 7 creators discussed this for the first time this month
📊 Being discussed by 3 smaller, 16 mid-size, 26 major creators
🎟 21 active creator codes right now
💼 7 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 110 mentions across 50 creators · Strong evidence
Top creators
Danielle Kirsty
11× · Last mentioned 1mo ago — ongoing since 46mo ago
Kurtis Conner
9× · Last mentioned 1w ago — ongoing since 85mo ago
The MinnMax Show
5× · Last mentioned 1mo ago — ongoing since 6mo ago
HeXtian
3× · Last mentioned 1w ago — ongoing since 61mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
3
mid
11
macro
10
mega
28
Grassroots reach — bottoms up, not top down
Longest partnerships on record