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Dove

Dove

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"A brand offering personal care products, including deodorants."

27

creators

44

total mentions

TTO Intelligence

Snapshot

Creator activity down 75% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about Dove regularly with no commercial relationship at all.

Mention activity, last 90 days

1 this month

This monthChange
Mentions1-75%
Creators1-75%
New creators1—
Unpaid mentions0-100%
Paid partnerships1+0%
👀

First mentioned by Home Treats with Sara on May 2022 — 54mo ago

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💚 Creators who genuinely love Dove

"that dove intensive repair conditioner is magic. Used up 8 bottles of it already."

Last mentioned 2mo ago

"I bought the Dove Intensive Repair shampoo and conditioner based on your recommendation and I love them🌹💜🙏�…"

Last mentioned 2mo ago

"Dove antibacterial soap is my first step every time 💯"

Last mentioned 1mo ago

"I use dove bar for facewash and bodywash. Works well for my dry skin and less plastic waste."

Last mentioned 1mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Dove

Category reach

Cross-audience — reaches creators in 5 different categories

Tech · 1FinanceHealthLifestyle · 2Education · 2GamingBeauty · 13Food · 1

Products by Dove

Creators who rep Dove

3 creators already love Dove

Genuinely, exclusively unpaid mentions — no code or link ever attached

Dr. Bhagyashree 1 mention
Doctor Zak1 mention
Sunehra Tasnim1 mention

The real story

Organic vs sponsored22% organic

💚 Abbey Yung kept recommending this after the paid deal ended

🔁 1 creator mentioned this organically more than once

🆕 1 creator discussed this for the first time this month

👀 Smaller creators were talking about this 1064 days before larger ones

📊 Being discussed by 4 smaller, 10 mid-size, 11 major creators

Based on 44 mentions across 27 creators · Strong evidence

Top creators

Z

ZolieSkinClinic

5× · Last mentioned 1mo ago — ongoing since 6mo ago

A

Abbey Yung

5× · Last mentioned 2mo ago — ongoing since 2mo ago

J

Jan Angelo

3× · Last mentioned 1mo ago — ongoing since 53mo ago

B

Breaking Beauty Podcast

3× · Last mentioned 1mo ago — ongoing since 6mo ago

Platform fingerprint

YT · 25 creators
mixed34 paid
Pod · 2 creators
4 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

micro

4

mid

5

macro

4

mega

11

Grassroots reach — bottoms up, not top down

Longest partnerships on record

20224.5 yrs2026
Jan Angelopaid only
20224.3 yrs2026
Dr. Bhagyashree organic only
20221.4 yrs2026
20221.3 yrs2026
Jessica Leepaid only
20221.2 yrs2026
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