Caraway
"A brand specializing in non-toxic cookware and kitchenware."
10
creators
25
total mentions
Snapshot
Creator activity up 300% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
4 this month ↑
First mentioned by Julia and Hunter on Apr 2024 — 29mo ago
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Frequently co-sponsored with
Brands sharing 3+ real creators with Caraway
Category reach
Niche — concentrated in 1 category
Products by Caraway
Creators who rep Caraway
Competitive landscape
Real brands closest to Caraway by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Caraway Home | 1 | 0% |
| Nexware | 1 | 0% |
| Happycall | 1 | 0% |
| From Our Place | 1 | 0% |
| Our Place | 10 | 0% |
The real story
📈 Mentions up 300% in the last 30 days (4 vs 1)
🆕 3 creators discussed this for the first time this month
👀 Smaller creators were talking about this 863 days before larger ones
📊 Being discussed by 1 mid-size, 3 major creators
🎟 6 active creator codes right now
💼 4 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 25 mentions across 10 creators · Strong evidence
Top creators
Be There in Five
10× · Last mentioned 2d ago — ongoing since 7mo ago
Twenty Whatever
3× · Last mentioned 1w ago — ongoing since 28mo ago
Julia and Hunter
2× · Last mentioned 4d ago — ongoing since 29mo ago
Bikes and Beards
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
3
Longest partnerships on record