Fabletics
"An activewear brand offering stylish and affordable fitness apparel."
10
creators
42
total mentions
Snapshot
Creator activity up 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
5 this month ↑
First mentioned by Sarah Lavender ASMR on Jun 2024 — 27mo ago
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Frequently co-sponsored with
Brands sharing 3+ real creators with Fabletics
Category reach
Niche — concentrated in 2 categories
Creators who rep Fabletics
Competitive landscape
Real brands closest to Fabletics by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Athleta | 1 | 100% |
| Fable | 2 | 11.1% |
| Clothes With Benefits | 1 | 0% |
| Signature Fitness | 1 | 100% |
| Dfyne | 1 | 0% |
The real story
📈 Mentions up 67% in the last 30 days (5 vs 3)
👀 Smaller creators were talking about this 614 days before larger ones
📊 Being discussed by 5 mid-size, 2 major creators
🎟 3 active creator codes right now
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 42 mentions across 10 creators · Strong evidence
Top creators
So True with Caleb Hearon
12× · Last mentioned 1w ago — ongoing since 6mo ago
JobbytheHong
6× · Last mentioned 2mo ago — ongoing since 7mo ago
True Crime Obsessed
5× · Last mentioned 1w ago — ongoing since 4mo ago
Unsubscribe Podcast
3× · Last mentioned 2mo ago — ongoing since 4mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
4
mega
2
Longest partnerships on record