Walmart
"A retail corporation that sells a variety of products including cosmetics."
38
creators
51
total mentions
Snapshot
Creator activity down 25% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 4 creators talk about Walmart regularly with no commercial relationship at all.
Mention activity, last 90 days
3 this month
First mentioned by The Friendly Reviewer on Jun 2021 — 65mo ago
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💚 Creators who genuinely love Walmart
"They are honestly the softest, I totally understand the struggle! 😂"
Last mentioned 1mo ago"Liza Koshy features "Shop One of One, my clean beauty & skincare line (now at Walmart!)" on their Linktree"
Last mentioned 4mo ago"I love the vintage-colored lights on the Walmart tree!"
Last mentioned 1mo ago"I really like it. Then I just add more of it."
Not mentioned recently — last seen 15mo ago"Gotta love good Target and Walmart finds!"
Not mentioned recently — last seen 52mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Walmart
Category reach
Cross-audience — reaches creators in 7 different categories
Creators who rep Walmart
4 creators already love Walmart
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Adaline's Home | 1 mention |
| Musings of a Curvy Lady | 1 mention |
| The Plant Slant | 1 mention |
| Tiffany Gemmer - DIY Design | 1 mention |
The real story
🆕 3 creators discussed this for the first time this month
👀 Smaller creators were talking about this 530 days before larger ones
📊 Being discussed by 8 smaller, 12 mid-size, 14 major creators
🎟 1 active creator code right now
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 51 mentions across 38 creators · Strong evidence
Top creators
Liz Fenwick DIY
4× · Last mentioned 1mo ago — ongoing since 2mo ago
Designed to the Nines
4× · Last mentioned 1mo ago — ongoing since 26mo ago
The Carla Project
2× · Last mentioned 2w ago — ongoing since 28mo ago
Apartment Therapy
2× · Last mentioned 2mo ago — ongoing since 2mo ago
Platform fingerprint
Organic signal detected on Links — genuine audience trust
Creator tier spread
nano
1
micro
7
mid
8
macro
4
mega
14
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record