Walmart
"A retail corporation that sells a variety of products including cosmetics."
23
creators
29
total mentions
Snapshot
Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about Walmart regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by Adaline's Home on Jul 2022 — 50mo ago
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💚 Creators who genuinely love Walmart
"They are honestly the softest, I totally understand the struggle! 😂"
Last mentioned 2w ago"Liza Koshy features "Shop One of One, my clean beauty & skincare line (now at Walmart!)" on their Linktree"
Last mentioned 2mo ago"I really like it. Then I just add more of it."
Not mentioned recently — last seen 13mo ago"Gotta love good Target and Walmart finds!"
Not mentioned recently — last seen 50mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Walmart
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Walmart
3 creators already love Walmart
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Adaline's Home | 1 mention |
| Musings of a Curvy Lady | 1 mention |
| The Plant Slant | 1 mention |
Competitive landscape
Real brands closest to Walmart by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Wet n Wild | 3 | 25% |
| Gui Gui | 1 | 100% |
| Belk | 1 | 0% |
| Sephora | 10 | 14.3% |
| Mecca | 1 | 0% |
The real story
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 134 days before larger ones
📊 Being discussed by 6 smaller, 6 mid-size, 9 major creators
🎟 1 active creator code right now
Based on 29 mentions across 23 creators · Strong evidence
Top creators
Molly Nicole Home
4× · Last mentioned 1mo ago — ongoing since 19mo ago
Chasing Simple
2× · Last mentioned 2mo ago — ongoing since 7mo ago
Apartment Therapy
2× · Last mentioned 1mo ago — ongoing since 1mo ago
Alan's Universe
Last mentioned 1mo ago
Platform fingerprint
Organic signal detected on Links — genuine audience trust
Creator tier spread
nano
1
micro
5
mid
2
macro
4
mega
9
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record