👀
First mentioned by Cragcloud on Jan 2020 — 80mo ago
🔍
Category reach
Niche — concentrated in 2 categories
TechFinanceHealth · 1LifestyleEducation · 1GamingBeautyFood
Products by Smartwool
Creators who rep Smartwool
Competitive landscape
Real brands closest to Smartwool by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Icebreaker | 2 | 0% |
| Wool& | 1 | 0% |
| Bumby Wool | 1 | 0% |
| Rockwool | 1 | 50% |
| Raw Wool Company | 1 | 0% |
The real story
Organic vs sponsored0% organic
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record