"A brand specializing in merino wool clothing."
2
creators
2
total mentions
First mentioned by Cragcloud on Jan 2020 — 80mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Icebreaker
Competitive landscape
Real brands closest to Icebreaker by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Smartwool | 2 | 0% |
| Wool& | 1 | 0% |
| Minus 33 | 1 | 0% |
| Arctic Fox | 1 | 0% |
| Bumby Wool | 1 | 0% |
The real story
👀 Smaller creators were talking about this 1203 days before larger ones
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Cragcloud
Last mentioned 6d ago
Joyful Living with Jen Lefforge
Not mentioned recently — last seen 40mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
2
mid
macro
mega
Longest partnerships on record