Schwarzkopf
"A brand known for hair care and styling products."
6
creators
10
total mentions
Snapshot
6 creators have covered Schwarzkopf so far.
Mention activity, last 90 days
0 this month
First mentioned by Annie Reviews on Aug 2020 — 75mo ago
Category reach
Niche — concentrated in 2 categories
Products by Schwarzkopf
Creators who rep Schwarzkopf
The real story
👀 Smaller creators were talking about this 255 days before larger ones
📊 Being discussed by 3 smaller, 1 mid-size, 1 major creators
Based on 10 mentions across 6 creators · Moderate evidence
Top creators
PONY Syndrome
5× · Last mentioned 2mo ago — ongoing since 67mo ago
Insider Beauty
Last mentioned 2mo ago
You Beauty
Last mentioned 1mo ago
Annie Reviews
Last mentioned 3w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
2
mid
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record