Schwarzkopf
"A brand known for hair care and styling products."
4
creators
8
total mentions
Snapshot
4 creators have covered Schwarzkopf so far.
Mention activity, last 90 days
1 this month ↑
First mentioned by PONY Syndrome on Apr 2021 — 65mo ago
Products by Schwarzkopf
Creators who rep Schwarzkopf
Competitive landscape
Real brands closest to Schwarzkopf by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Redken | 3 | 25% |
| L'oréal | 9 | 36.4% |
| Hair Story | 1 | 0% |
| Kerastase | 5 | 20% |
| Wella | 2 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 1 mid-size, 1 major creators
Based on 8 mentions across 4 creators · Moderate evidence
Top creators
PONY Syndrome
5× · Last mentioned 2w ago — ongoing since 65mo ago
Insider Beauty
Last mentioned 2w ago
You Beauty
Last mentioned 1w ago
Troye Sivan Videos
Not mentioned recently — last seen 31mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record