RODIAL
"A lowlighter designed to brighten and highlight the skin."
2
creators
4
total mentions
TTO Intelligence
Snapshot
2 creators have covered RODIAL so far.
Mention activity, last 90 days
0 this month
This monthChange
Mentions0—
Creators0—
New creators0—
Unpaid mentions0—
Paid partnerships0—
👀
First mentioned by PONY Syndrome on Jan 2021 — 68mo ago
🔍
Creators who rep RODIAL
Competitive landscape
Real brands closest to RODIAL by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Becca | 2 | 0% |
| Kaleidos Makeup | 1 | 0% |
| Rimmel | 5 | 33.3% |
| House of Makeup | 1 | 0% |
| Revolution Beauty | 1 | 0% |
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 1997 days before larger ones
Based on 4 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
YT · 2 creators
4 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record