"A concealer that reduces light reflection under the eyes."
6
creators
11
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 1 creator talks about Rimmel regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Lisa Eldridge on Mar 2013 — 166mo ago
💚 Creators who genuinely love Rimmel
"I wish Rimmel was easier to find here because it is such an underrated brand."
Last mentioned 1mo ago"I've used some of the wake me up from Rimmel concealer"
Not mentioned recently — last seen 166mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Rimmel
1 creators already love Rimmel
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Adriana Braje | 1 mention |
The real story
📊 Being discussed by 3 mid-size, 2 major creators
Based on 11 mentions across 6 creators · Moderate evidence
Top creators
You Beauty
4× · Last mentioned 1mo ago — ongoing since 2mo ago
Nina Ubhi
2× · Last mentioned 1mo ago — ongoing since 5mo ago
Herbal and Parlour Hacks
Last mentioned 1w ago
Adriana Braje
Last mentioned 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
2
macro
1
mega
2
Longest partnerships on record