"A concealer that reduces light reflection under the eyes."
5
creators
9
total mentions
Snapshot
5 creators have covered Rimmel so far. 1 creator talks about Rimmel regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by Lisa Eldridge on Mar 2013 — 164mo ago
💚 Creators who genuinely love Rimmel
"I wish Rimmel was easier to find here because it is such an underrated brand."
Last mentioned 1w ago"I've used some of the wake me up from Rimmel concealer"
Not mentioned recently — last seen 164mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Rimmel
1 creators already love Rimmel
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Adriana Braje | 1 mention |
Competitive landscape
Real brands closest to Rimmel by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| CLINIQUE | 11 | 9.1% |
| LORAC | 1 | 0% |
| RODIAL | 2 | 0% |
| Maxine’s Revenge | 1 | 0% |
| Tarte | 10 | 15.4% |
The real story
📊 Being discussed by 2 mid-size, 2 major creators
Based on 9 mentions across 5 creators · Moderate evidence
Top creators
You Beauty
3× · Last mentioned 1w ago — ongoing since 1mo ago
Nina Ubhi
2× · Last mentioned 1w ago — ongoing since 4mo ago
Adriana Braje
Last mentioned 6d ago
Tati
Last mentioned 4mo ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
mid
1
macro
1
mega
2
Longest partnerships on record