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Philips

Philips

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"A steam iron for wrinkle-free clothes."

15

creators

19

total mentions

TTO Intelligence

Snapshot

Creator activity down 33% over the last 30 days.

Mention activity, last 90 days

2 this month

This monthChange
Mentions2-33%
Creators1-50%
New creators1
Unpaid mentions0-100%
Paid partnerships0-100%
👀

First mentioned by notereview on May 2016125mo ago

Best deal available

Steam iron originally ₹8000, now available for ₹4000.

via The Fashion Verge

Get deal →
🔍

💚 Creators who genuinely love Philips

"I’ve been using my Philips EVNIA 8600 for exactly three years now."

Last mentioned 1w ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Philips

Category reach

Cross-audience — reaches creators in 7 different categories

Tech · 1Finance · 1Health · 1Lifestyle · 3Education · 1Gaming · 1BeautyFood · 2

Products by Philips

Creators who rep Philips

Competitive landscape

Real brands closest to Philips by what they actually make

BrandCreatorsUnpaid %
Phillips10%
Morphy Richards10%
Clothes Doctor20%
Oliso10%
Dreame140%

The real story

Organic vs sponsored11% organic

💚 TechteamGB kept recommending this after the paid deal ended

🆕 1 creator discussed this for the first time this month

👀 Smaller creators were talking about this 2068 days before larger ones

📊 Being discussed by 1 smaller, 7 mid-size, 3 major creators

Based on 19 mentions across 15 creators · Strong evidence

Top creators

T

TechteamGB

3× · Last mentioned 1w ago — ongoing since 9mo ago

V

Vineet Malhotra

2× · Last mentioned 1w ago — ongoing since 3w ago

S

Seattle Coffee Gear

2× · Last mentioned 1w ago — ongoing since 15mo ago

T

The Fashion Verge

Last mentioned 2mo ago

Platform fingerprint

YT · 11 creators
mixed14 paid
Pod · 4 creators
4 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

1

micro

mid

6

macro

1

mega

3

Grassroots reach — bottoms up, not top down

Longest partnerships on record

AppLoadpaid only
20179.6 yrs2026
20176.9 yrs2026
20174.6 yrs2026
Edward Leepaid only
20171.4 yrs2026
20171.3 yrs2026
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