"A furniture store known for its ready-to-assemble products."
25
creators
53
total mentions
Snapshot
Creator activity down 80% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 4 creators talk about IKEA regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by David Zhang on Dec 2015 — 131mo ago
Best deal available
A mirror originally ₹7000, now available for ₹5000.
via The Fashion Verge
💚 Creators who genuinely love IKEA
"Really like the plug and the temp sensor. They work great and dirt cheap (US versions)."
Last mentioned 1w ago"I'm sharing my favorite IKEA staples, including pillow forms, curtains, frames, plants, candles, kitchen stora…"
Last mentioned 3mo ago"things mentioned in video besta tv stand (oak)"
Not mentioned recently — last seen 18mo ago"Glad to hear they have held up great - they seem like such a solid hinge!"
Last mentioned 2w agoFrequently co-sponsored with
Brands sharing 3+ real creators with IKEA
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep IKEA
4 creators already love IKEA
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Becca and The Books | 1 mention |
| Fig & Farm at Home, Decorating Home, Interior Design, Decorating Home Ideas, Home Design, Decorating Ideas Room | 1 mention |
| George Dunnett | 1 mention |
| annika's leaf | 1 mention |
The real story
💚 Cozy DIY Home, TechteamGB kept recommending this after the paid deal ended
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 6 smaller, 9 mid-size, 4 major creators
Based on 53 mentions across 25 creators · Strong evidence
Top creators
David Zhang
15× · Last mentioned 6d ago — ongoing since 131mo ago
Cozy DIY Home
6× · Last mentioned 1mo ago — ongoing since 8mo ago
Alexandra Gater
4× · Last mentioned 1mo ago — ongoing since 16mo ago
Moser Makes
2× · Last mentioned 2w ago — ongoing since 19mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
3
micro
3
mid
7
macro
2
mega
4
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record