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Old Spice

Old Spice

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"A brand known for its men's grooming products, especially deodorants."

3

creators

3

total mentions

TTO Intelligence

Snapshot

Creator activity down 100% over the last 30 days.

Mention activity, last 90 days

0 this month

This monthChange
Mentions0-100%
Creators0-100%
New creators0—
Unpaid mentions0—
Paid partnerships0-100%
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First mentioned by Adam W on Jul 2026 — 1mo ago

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Creators who rep Old Spice

Competitive landscape

Real brands closest to Old Spice by what they actually make

BrandCreatorsUnpaid %
Dove1414.8%
The Man Company20%
Zirh10%
Gillette10%
DeoDap30%

The real story

Organic vs sponsored0% organic

Based on 3 mentions across 3 creators · Limited evidence

Top creators

C

Content Machine

Last mentioned 1mo ago

S

Steven He

Last mentioned 1mo ago

A

Adam W

Last mentioned 1mo ago

Platform fingerprint

YT · 3 creators
3 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

macro

mega

3

Single tier — one or two large creator deals

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