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Midea

Midea

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"A mobile air conditioning unit."

12

creators

52

total mentions

TTO Intelligence

Snapshot

Creator activity down 55% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about Midea regularly with no commercial relationship at all.

Mention activity, last 90 days

5 this month

This monthChange
Mentions5-55%
Creators2-50%
New creators0—
Unpaid mentions0—
Paid partnerships5-44%
👀

First mentioned by Undecided with Matt Ferrell on Jun 2024 — 29mo ago

🔍

💚 Creators who genuinely love Midea

"One Midea product has stood out this summer. It’s called the PortaSplit."

Last mentioned 3mo ago

"I’ve had a Media U unit for a couple of years now. Way quieter and way colder than any previous model I’ve had…"

Last mentioned 1mo ago

"I picked up a Midea U-shaped window air conditioner and was Very impressed with its efficiency and its practic…"

Last mentioned 1mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Midea

Category reach

Cross-audience — reaches creators in 5 different categories

Tech · 4Finance · 1HealthLifestyleEducation · 2Gaming · 1BeautyFood · 2

Products by Midea

Creators who rep Midea

3 creators already love Midea

Genuinely, exclusively unpaid mentions — no code or link ever attached

Project Farm1 mention
Undecided with Matt Ferrell1 mention
RealTime Mandarin1 mention

The real story

Organic vs sponsored4% organic

📊 Being discussed by 2 smaller, 3 mid-size, 3 major creators

💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 52 mentions across 12 creators · Strong evidence

Top creators

C

Craft Beer & Brewing Magazine Podcast

24× · Last mentioned 4d ago — ongoing since 5mo ago

C

Craft Beer and Brewing

17× · Last mentioned 3w ago — ongoing since 9mo ago

C

Choice Point

2× · Last mentioned 6d ago — ongoing since 1mo ago

P

Project Farm

Last mentioned 1mo ago

Platform fingerprint

YT · 8 creators
mixed23 paid
News · 3 creators
mixed2 paid
Pod · 1 creators
24 paid

Paid-heavy overall, organic signal on News

Creator tier spread

nano

micro

2

mid

3

macro

mega

3

Grassroots reach — bottoms up, not top down

Longest partnerships on record

20242.2 yrs2026
2024250 days2026
2024164 days2026
2024117 days2026
Project Farmorganic only
202494 days2026
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