Merit
"A minimalist beauty brand focused on effortless makeup."
12
creators
15
total mentions
Snapshot
Creator activity up 100% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Merit regularly with no commercial relationship at all.
Mention activity, last 90 days
4 this month ↑
First mentioned by riannstar on Jan 2022 — 58mo ago
Best deal available
Signature Makeup Bag with your first order
via Breaking Beauty Podcast
💚 Creators who genuinely love Merit
"I'm wearing Merit's The Minimalist in color Linen. It acts as both a foundation and a concealer."
Last mentioned 1w ago"I'm a beauty editor and if you're only going to buy one MERIT product, make it this."
Last mentioned 3w agoFrequently co-sponsored with
Brands sharing 3+ real creators with Merit
Category reach
Niche — concentrated in 3 categories
Creators who rep Merit
1 creators already love Merit
Genuinely, exclusively unpaid mentions — no code or link ever attached
| You Beauty | 1 mention |
The real story
📈 Mentions up 100% in the last 30 days (4 vs 2)
🆕 3 creators discussed this for the first time this month
👀 Smaller creators were talking about this 974 days before larger ones
📊 Being discussed by 1 smaller, 5 mid-size, 3 major creators
Based on 15 mentions across 12 creators · Strong evidence
Top creators
Breaking Beauty Podcast
2× · Last mentioned 1mo ago — ongoing since 5mo ago
Alexandra Anele
2× · Last mentioned 5d ago — ongoing since 4mo ago
Style-ish
2× · Last mentioned 3w ago — ongoing since 1mo ago
Shopping On Champagne
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
1
mid
2
macro
3
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record