Merit
"A minimalist beauty brand focused on effortless makeup."
4
creators
5
total mentions
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
First mentioned by Michelle Choi on Apr 2026 — 5mo ago
Best deal available
Signature Makeup Bag with your first order
via Breaking Beauty Podcast
Category reach
Niche — concentrated in 1 category
Creators who rep Merit
Competitive landscape
Real brands closest to Merit by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Merit Beauty | 5 | 6.3% |
| Range Beauty | 1 | 0% |
| Minimalist | 3 | 0% |
| Laura Mercier | 6 | 0% |
| Simihaze Beauty | 1 | 0% |
The real story
📊 Being discussed by 1 mid-size, 2 major creators
Based on 5 mentions across 4 creators · Moderate evidence
Top creators
Breaking Beauty Podcast
2× · Last mentioned 1w ago — ongoing since 4mo ago
HaleyJean ASMR
Last mentioned 1mo ago
Michelle Choi
Last mentioned 2w ago
Alexandra Anele
Last mentioned 3mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
2
Longest partnerships on record