Lowe's
"A home improvement and hardware store offering various DIY kits."
7
creators
18
total mentions
Snapshot
Creator activity down 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by LGQUEEN Home Decor on Jul 2024 — 26mo ago
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Creators who rep Lowe's
Competitive landscape
Real brands closest to Lowe's by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Home Depot | 10 | 0% |
| The Home Depot | 1 | 0% |
| All Home | 1 | 0% |
| Dedeman | 1 | 0% |
| Menards | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 263 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size, 4 major creators
Based on 18 mentions across 7 creators · Strong evidence
Top creators
LGQUEEN Home Decor
7× · Last mentioned 1mo ago — ongoing since 26mo ago
MrBeast
3× · Last mentioned 1mo ago — ongoing since 6mo ago
The Den of Tools
2× · Last mentioned 2w ago — ongoing since 3w ago
Home RenoVision DIY
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
1
macro
1
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record