Wayfair
"An online retailer for home goods and furniture."
22
creators
118
total mentions
Snapshot
Creator activity down 32% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
13 this month
First mentioned by Home RenoVision DIY on Dec 2018 — 95mo ago
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Frequently co-sponsored with
Brands sharing 3+ real creators with Wayfair
Category reach
Cross-audience — reaches creators in 5 different categories
Creators who rep Wayfair
The real story
📊 Being discussed by 2 smaller, 4 mid-size, 3 major creators
💼 13 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 118 mentions across 22 creators · Strong evidence
Top creators
Minimalist Moms Podcast | Purposeful Life & Parenting Tips
45× · Last mentioned 2mo ago — ongoing since 3mo ago
Happy & Healthy with Jeanine Amapola Ward
14× · Last mentioned Today — ongoing since 4mo ago
Bad On Paper
7× · Last mentioned 2w ago — ongoing since 8mo ago
True Crime Obsessed
5× · Last mentioned 1w ago — ongoing since 6mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
2
mid
1
macro
3
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record