Wayfair
"An online retailer for home goods and furniture."
17
creators
79
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
26 this month
First mentioned by Home RenoVision DIY on Dec 2018 — 94mo ago
Best deal available
Take up to 80% off with fast and FREE shipping
via Bad On Paper
Frequently co-sponsored with
Brands sharing 3+ real creators with Wayfair
Category reach
Niche — concentrated in 3 categories
Creators who rep Wayfair
Competitive landscape
Real brands closest to Wayfair by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Article | 6 | 0% |
| All Home | 1 | 0% |
| HomeGoods | 3 | 20% |
| Ashley | 1 | 0% |
| West Elm | 1 | 100% |
The real story
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 2 smaller, 3 mid-size, 2 major creators
💼 26 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 79 mentions across 17 creators · Strong evidence
Top creators
Minimalist Moms Podcast | Purposeful Life & Parenting Tips
45× · Last mentioned 3w ago — ongoing since 2mo ago
Bad On Paper
6× · Last mentioned 1w ago — ongoing since 6mo ago
Be There in Five
4× · Last mentioned 2d ago — ongoing since 7mo ago
STASSI with Tay
3× · Last mentioned 5d ago — ongoing since 4mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
2
mid
macro
3
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record