"A popular line of construction toys made of interlocking plastic bricks."
37
creators
112
total mentions
Snapshot
Creator activity up 58% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about LEGO regularly with no commercial relationship at all.
Mention activity, last 90 days
19 this month ↑
First mentioned by Brick Technology on Sept 2021 — 62mo ago
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via AustrianBrickFan
💚 Creators who genuinely love LEGO
"Der Welträuber aus dem Set 21279 - Endermanturm, ist im aktuellen Lego Minecraft Heft zu bekommen!"
Last mentioned 7mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with LEGO
Category reach
Cross-audience — reaches creators in 6 different categories
Creators who rep LEGO
1 creators already love LEGO
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Asokas_Life | 1 mention |
The real story
📈 Mentions up 58% in the last 30 days (19 vs 12)
🆕 3 creators discussed this for the first time this month
📊 Being discussed by 4 smaller, 8 mid-size, 23 major creators
💼 13 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 112 mentions across 37 creators · Strong evidence
Top creators
AustrianBrickFan
37× · Last mentioned 1w ago — ongoing since 4mo ago
MandRproductions
10× · Last mentioned 2mo ago — ongoing since 11mo ago
Tiago Catarino
9× · Last mentioned 2mo ago — ongoing since 9mo ago
Brick Technology
6× · Last mentioned 1w ago — ongoing since 62mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
4
mid
4
macro
4
mega
23
Grassroots reach — bottoms up, not top down
Longest partnerships on record