Item Beauty
"A dual-ended mascara that doubles as a lash primer."
1
creators
1
total mentions
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First mentioned by Insider Beauty on Sept 2022 — 49mo ago
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Products by Item Beauty
Creators who rep Item Beauty
Competitive landscape
Real brands closest to Item Beauty by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Question Beauty | 1 | 0% |
| POP Beauty | 1 | 0% |
| RMS Beauty | 3 | 0% |
| Beauty Bay | 1 | 15.8% |
| Make Beauty | 1 | 100% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record