HyperX
"A brand that produces gaming peripherals and accessories."
10
creators
31
total mentions
Snapshot
Creator activity up 300% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
16 this month ↑
First mentioned by Rocket Jump Ninja on Dec 2020 — 69mo ago
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Category reach
Niche — concentrated in 3 categories
Creators who rep HyperX
Competitive landscape
Real brands closest to HyperX by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| HyperX Omen | 1 | 0% |
| Logitech | 26 | 4% |
| Logitech G | 3 | 0% |
| SteelSeries | 10 | 0% |
| Redragon | 1 | 0% |
The real story
💚 Xyaa kept recommending this after the paid deal ended
📈 Mentions up 300% in the last 30 days (16 vs 4)
🆕 3 creators discussed this for the first time this month
👀 Smaller creators were talking about this 1351 days before larger ones
📊 Being discussed by 1 smaller, 8 mid-size, 1 major creators
💼 13 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 31 mentions across 10 creators · Strong evidence
Top creators
Nervarien
9× · Last mentioned 2d ago — ongoing since 3w ago
Xyaa
7× · Last mentioned 6d ago — ongoing since 1mo ago
Dantic
6× · Last mentioned 5d ago — ongoing since 24mo ago
DoktorFroid Uncut
2× · Last mentioned 2w ago — ongoing since 17mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
5
macro
3
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record