"A brand known for gaming hardware and accessories."
16
creators
28
total mentions
Snapshot
Creator activity up 150% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
5 this month ↑
First mentioned by Rocket Jump Ninja on Jul 2020 — 75mo ago
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💚 Creators who genuinely love Razer
"The Razer Orochi needs actual AA or AAA batteries, upsets the balance."
Last mentioned 3d ago"this isn't a review... but a bit of a love letter to Razer and what they've meant to me and many others"
Last mentioned 3d ago"Both are solid, just depends what you want and the price you can get them."
Last mentioned 3d ago"I went from the Razer Basilisk to the Roccat Kone Pure Ultra, and loved it."
Last mentioned 3d ago"Solid mouse, exactly what we would want out of a wireless DeathAdder V2, with even the weight being relatively…"
Last mentioned 3d agoFrequently co-sponsored with
Brands sharing 3+ real creators with Razer
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Razer
Competitive landscape
Real brands closest to Razer by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Roccat | 1 | 50% |
| Redragon | 1 | 0% |
| Logitech | 26 | 4% |
| RZ Gaming | 1 | 0% |
| ASUS ROG | 6 | 0% |
The real story
💚 Rocket Jump Ninja kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📈 Mentions up 150% in the last 30 days (5 vs 2)
🆕 3 creators discussed this for the first time this month
📊 Being discussed by 3 smaller, 9 mid-size, 4 major creators
💼 5 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 28 mentions across 16 creators · Strong evidence
Top creators
Rocket Jump Ninja
10× · Last mentioned 3d ago — ongoing since 75mo ago
Kargoz
3× · Last mentioned 2d ago — ongoing since 2w ago
Typical Gamer
2× · Last mentioned 2mo ago — ongoing since 5mo ago
Craigo Games
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
3
mid
6
macro
3
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record