Hiya
"Chewable vitamins approved by pediatricians."
9
creators
29
total mentions
Snapshot
Creator activity up 60% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
8 this month ↑
First mentioned by Steven's Toy Reviews on Jan 2026 — 7mo ago
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Category reach
Niche — concentrated in 3 categories
Products by Hiya
Creators who rep Hiya
Competitive landscape
Real brands closest to Hiya by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hiya Health | 1 | 0% |
| Berkley's | 1 | 0% |
| SAM+LEO | 1 | 0% |
| Power Gummies | 1 | 0% |
| Orahex | 1 | 100% |
The real story
📈 Mentions up 60% in the last 30 days (8 vs 5)
🆕 3 creators discussed this for the first time this month
👀 Smaller creators were talking about this 75 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 1 major creators
🎟 2 active creator codes right now
💼 8 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 29 mentions across 9 creators · Strong evidence
Top creators
STASSI with Tay
9× · Last mentioned 5d ago — ongoing since 4mo ago
Be Well by Kelly Leveque
7× · Last mentioned Yesterday — ongoing since 4mo ago
True Crime Obsessed
5× · Last mentioned 4w ago — ongoing since 4mo ago
Boundless Life
3× · Last mentioned 1w ago — ongoing since 2mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record