Fum
"A product that helps with quitting smoking through herbal inhalers."
12
creators
38
total mentions
Snapshot
Creator activity down 69% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
4 this month
First mentioned by Paul Joseph Watson on Apr 2023 — 41mo ago
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Frequently co-sponsored with
Brands sharing 3+ real creators with Fum
Products by Fum
Creators who rep Fum
Competitive landscape
Real brands closest to Fum by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| FÜM | 14 | 0% |
| Fume | 1 | 0% |
| Ya Dom | 1 | 0% |
| EX Program | 2 | 0% |
| Lucy | 5 | 0% |
The real story
🆕 3 creators discussed this for the first time this month
📊 Being discussed by 2 mid-size, 9 major creators
🎟 11 active creator codes right now
💼 4 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 38 mentions across 12 creators · Strong evidence
Top creators
Dan Wootton Outspoken
11× · Last mentioned 2w ago — ongoing since 1mo ago
Sydney Watson
7× · Last mentioned 1w ago — ongoing since 38mo ago
GrandLineReview
4× · Last mentioned 1mo ago — ongoing since 5mo ago
Papa Meat
3× · Last mentioned 1mo ago — ongoing since 3mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
2
mega
9
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record