"A product that helps with quitting smoking through inhalation."
14
creators
35
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month ↑
First mentioned by Shane McGillicuddy on Aug 2024 — 25mo ago
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Frequently co-sponsored with
Brands sharing 3+ real creators with FÜM
Category reach
Niche — concentrated in 2 categories
Products by FÜM
Creators who rep FÜM
Competitive landscape
Real brands closest to FÜM by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Fum | 12 | 0% |
| Fume | 1 | 0% |
| EX Program | 2 | 0% |
| Nose Friend | 1 | 0% |
| Ultra Pouches | 10 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 123 days before larger ones
📊 Being discussed by 2 mid-size, 11 major creators
🎟 11 active creator codes right now
Based on 35 mentions across 14 creators · Strong evidence
Top creators
Sydney Watson
8× · Last mentioned 1w ago — ongoing since 25mo ago
YeahMad
2× · Last mentioned 2w ago — ongoing since 21mo ago
Shane McGillicuddy
Last mentioned 6d ago
Kallmekris
Last mentioned 2w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
2
macro
mega
11
Longest partnerships on record