"A long-lasting foundation that controls oil and provides a matte finish."
5
creators
6
total mentions
First mentioned by Adriana Braje on Nov 2015 — 131mo ago
💚 Creators who genuinely love Estee Lauder
"I have applied estee Lauder double wear foundation in 3W2 cashew and Mac NC35 on my face for a full coverage l…"
Not mentioned recently — last seen 63mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Estee Lauder
1 creators already love Estee Lauder
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Pratibha Salian - Beauty Channel | 1 mention |
Competitive landscape
Real brands closest to Estee Lauder by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Estée Lauder | 11 | 25% |
| Illamasqua | 2 | 0% |
| FINV | 1 | 0% |
| VeryMiss | 1 | 100% |
| Haus Labs | 4 | 41.7% |
The real story
💚 Nina Ubhi kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 2050 days before larger ones
📊 Being discussed by 1 smaller, 4 mid-size creators
Based on 6 mentions across 5 creators · Moderate evidence
Top creators
Nina Ubhi
2× · Last mentioned 1w ago — ongoing since 5mo ago
Adriana Braje
Last mentioned 6d ago
Zabrena
Last mentioned 6mo ago
DieMadelaine
Not mentioned recently — last seen 108mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
3
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record