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Lex Fridman called this before it showed up anywhere else — mentioned it on Dec 2025, 9mo ago, ahead of any outside attention
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Category reach
Niche — concentrated in 1 category
Tech · 2FinanceHealthLifestyleEducationGamingBeautyFood
Creators who rep Chevron
The real story
Organic vs sponsored0% organic
Based on 5 mentions across 4 creators · Moderate evidence
Top creators
L
Lex Fridman Podcast
2× · Last mentioned 1w ago — ongoing since 9mo ago
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Wallstreet Trapper
Last mentioned 8mo ago
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Lex Fridman
Last mentioned 9mo ago
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Suze Orman's Official Channel
Last mentioned 5mo ago
Platform fingerprint
YT · 3 creators
3 paid
Pod · 1 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
Longest partnerships on record