About-Face
"A brand offering fluid eye paints for vibrant eye makeup."
2
creators
6
total mentions
Snapshot
2 creators have covered About-Face so far.
Mention activity, last 90 days
0 this month
First mentioned by Insider Beauty on Mar 2023 — 44mo ago
💚 Creators who genuinely love About-Face
"I'm sorry but you need to try these, they're so good!"
Not mentioned recently — last seen 14mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep About-Face
The real story
💚 Alexandra Anele kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 825 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 6 mentions across 2 creators · Moderate evidence
Top creators
Alexandra Anele
5× · Last mentioned 6d ago — ongoing since 16mo ago
Insider Beauty
Last mentioned 2mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record