About-face
"A brand offering fluid eye paints for vibrant eye makeup."
2
creators
5
total mentions
First mentioned by Insider Beauty on Mar 2023 — 42mo ago
💚 Creators who genuinely love About-face
"I'm sorry but you need to try these, they're so good!"
Not mentioned recently — last seen 12mo agoCreators who rep About-face
Competitive landscape
Real brands closest to About-face by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| BAREFACED | 1 | 0% |
| Dear.A | 1 | 0% |
| The Faceshop | 1 | 0% |
| Half Magic | 3 | 40% |
| Makeup Forever | 2 | 0% |
The real story
💚 Alexandra Anele kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 825 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 5 mentions across 2 creators · Moderate evidence
Top creators
Insider Beauty
Last mentioned 2w ago
Alexandra Anele
4× · Last mentioned 3mo ago — ongoing since 15mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record