Zwift
"An indoor cycling training platform."
1
creators
7
total mentions
TTO Intelligence
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
This monthChange
Mentions3—
Creators1—
New creators0—
Unpaid mentions0—
Paid partnerships3—
⚠ All 7 mentions are from a single creator — not yet a broad, cross-creator signal
👀
First mentioned by The Nero Show on May 2026 — 3mo ago
🔍
Creators who rep Zwift
Competitive landscape
Real brands closest to Zwift by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| JOIN Cycling | 1 | 0% |
| iFIT | 1 | 0% |
| Horizon Fitness | 1 | 0% |
| XENJOY | 1 | 0% |
| JOIN | 1 | 0% |
The real story
Organic vs sponsored0% organic
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 7 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
Pod · 1 creators
7 paid
Entirely paid coverage across all platforms — coordinated campaign
Longest partnerships on record