Zwift
"An indoor cycling training platform."
3
creators
72
total mentions
Snapshot
Creator activity down 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
⚠ Mentions are concentrated in just 3 creators
First mentioned by GCN Training on Sept 2021 — 62mo ago
Category reach
Niche — concentrated in 1 category
Products by Zwift
Creators who rep Zwift
The real story
Based on 72 mentions across 3 creators · Moderate evidence
Top creators
GCN Training
60× · Last mentioned 2d ago — ongoing since 62mo ago
The Nero Show
11× · Last mentioned 3d ago — ongoing since 5mo ago
ENJOYYOURBIKE! Cycling-Lifestyle / Gravel- & Roadbike-Talk + Bike-Technik
Last mentioned 6d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
mega
Longest partnerships on record