"A brand that produces outdoor gear and coolers."
9
creators
46
total mentions
Snapshot
Creator activity up 17% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Yeti regularly with no commercial relationship at all.
Mention activity, last 90 days
7 this month ↑
First mentioned by Gee Thanks, Just Bought It! on Jul 2023 — 39mo ago
💚 Creators who genuinely love Yeti
"I love the Yetti carry on. What a great addition to travel that might be."
Last mentioned 1mo agoCategory reach
Niche — concentrated in 2 categories
Products by Yeti
Creators who rep Yeti
1 creators already love Yeti
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Modern Homestead Alaska | 1 mention |
Competitive landscape
Real brands closest to Yeti by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Igloo | 1 | 0% |
| The North Face | 2 | 50% |
| Adidas Terrex | 1 | 0% |
| Wild Things | 1 | 0% |
| Arc'teryx | 5 | 7.1% |
The real story
📈 Mentions up 17% in the last 30 days (7 vs 6)
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 1 smaller, 1 mid-size, 1 major creators
💼 7 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 46 mentions across 9 creators · Strong evidence
Top creators
The Nine Club With Chris Roberts
19× · Last mentioned 3d ago — ongoing since 4mo ago
Body Cam Watch
16× · Last mentioned 1w ago — ongoing since 26mo ago
Air Time Podcast
2× · Last mentioned 3d ago — ongoing since 9mo ago
Gee Thanks, Just Bought It!
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record