"A brand that produces outdoor gear and coolers."
14
creators
64
total mentions
Snapshot
Creator activity down 40% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Yeti regularly with no commercial relationship at all.
Mention activity, last 90 days
6 this month
First mentioned by Moski Homebrew on Apr 2017 — 115mo ago
💚 Creators who genuinely love Yeti
"I love the Yetti carry on. What a great addition to travel that might be."
Last mentioned 3mo agoCategory reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Yeti
1 creators already love Yeti
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Modern Homestead Alaska | 1 mention |
The real story
👀 Smaller creators were talking about this 2608 days before larger ones
📊 Being discussed by 3 smaller, 3 mid-size, 1 major creators
💼 6 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 64 mentions across 14 creators · Strong evidence
Top creators
The Nine Club With Chris Roberts
27× · Last mentioned Today — ongoing since 5mo ago
Body Cam Watch
16× · Last mentioned 1mo ago — ongoing since 28mo ago
Simple Living Alaska
4× · Last mentioned 2w ago — ongoing since 8mo ago
Air Time Podcast
4× · Last mentioned 1w ago — ongoing since 11mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
2
mid
1
macro
2
mega
1
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record