Xero
"A cloud-based accounting software for small businesses."
5
creators
10
total mentions
Snapshot
Creator activity up 200% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
First mentioned by Damien Talks Money on Mar 2025 — 18mo ago
Best deal available
one month of Xero for free
via The Jordan Harbinger Show
Category reach
Niche — concentrated in 3 categories
Creators who rep Xero
Competitive landscape
Real brands closest to Xero by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| FreshBooks | 3 | 0% |
| Xendoo | 1 | 0% |
| QuickBooks Online | 3 | 0% |
| Quickbooks | 2 | 0% |
| Sage | 3 | 0% |
The real story
📈 Mentions up 200% in the last 30 days (3 vs 1)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 275 days before larger ones
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 10 mentions across 5 creators · Moderate evidence
Top creators
The Jordan Harbinger Show
3× · Last mentioned 3d ago — ongoing since 2w ago
Damien Talks Money
Last mentioned 2d ago
NEW ECONOMIES
Last mentioned 1w ago
Making Good: Small Business Marketing Podcast
4× · Last mentioned 8mo ago — ongoing since 10mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
Longest partnerships on record