👀
First mentioned by Caroline Winkler on Oct 2023 — 35mo ago
🔍
Creators who rep Wirecutter
Competitive landscape
Real brands closest to Wirecutter by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Tailored Book Recommendations | 1 | 0% |
| BuyMeOnce | 1 | 0% |
| Consumer Reports | 1 | 0% |
| W&S | 1 | 0% |
| Good Chop | 1 | 0% |
Top creators
Platform fingerprint
YT · 1 creators
1 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
1
Single tier — one or two large creator deals
Longest partnerships on record