"An online platform for creating wills and estate planning."
1
creators
3
total mentions
Snapshot
1 creators have covered Willful so far.
Mention activity, last 90 days
0 this month
First mentioned by Jessica Moorhouse - Canadian Personal Finance on Nov 2025 — 10mo ago
Creators who rep Willful
Competitive landscape
Real brands closest to Willful by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Trust & Will | 4 | 0% |
| Justwealth | 1 | 0% |
| Critical Info | 1 | 0% |
| Wealthfront | 14 | 4.1% |
| Wealthsteading | 1 | 0% |
The real story
Based on 3 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record