"An online platform for creating wills and estate planning."
1
creators
3
total mentions
First mentioned by Jessica Moorhouse - Canadian Personal Finance on Nov 2025 — 11mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Willful
The real story
Based on 3 mentions across 1 creator · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
Longest partnerships on record