VTech
"A company that produces electronic learning toys and devices."
4
creators
25
total mentions
Snapshot
Creator activity up 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
4 this month ↑
First mentioned by Hype Tech on Aug 2023 — 39mo ago
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Category reach
Niche — concentrated in 1 category
Creators who rep VTech
The real story
📈 Mentions up 33% in the last 30 days (4 vs 3)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 971 days before larger ones
📊 Being discussed by 1 smaller, 2 major creators
💼 4 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 25 mentions across 4 creators · Moderate evidence
Top creators
Pregnancy Podcast
21× · Last mentioned 1w ago — ongoing since 6mo ago
Hype Tech
2× · Last mentioned 4d ago — ongoing since 39mo ago
The McCartys
Last mentioned 5d ago
Marques Brownlee
Last mentioned 7mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
mega
2
Longest partnerships on record