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First mentioned by HomeMadeModern on Apr 2021 — 65mo ago
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Products by Varathane
Creators who rep Varathane
Competitive landscape
Real brands closest to Varathane by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Maker Brand | 1 | 0% |
| Simple Finish | 1 | 0% |
| Barrettine | 1 | 0% |
| Sadolin | 1 | 0% |
| Sutherland Welles Finishes | 1 | 0% |
The real story
Organic vs sponsored0% organic
👀 Smaller creators were talking about this 1868 days before larger ones
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
YT · 2 creators
2 paid
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
mega
2
Single tier — one or two large creator deals
Longest partnerships on record